Privacy Notice

Privacy Conditions


Information on protection of privacy according to the 13th article and requirement of consent following the 23rd article of the Italian Legislative Decree 196/2003 (Personal Data Protection Code)


In conformity to the new Personal Data Protection Code, we communicate the following information:


The treatment of the data is based on the principles of fairness, lawfulness and transparency, protecting your privacy and your rights. The data granted to 100% Birbe for contractual relationships aimed for offers or for the formation of contractual relationship are contents of informatic or manual treatments aiming to:


a) related obligations

b) to civil, fiscal ad accounts regulations

c) to the administrative rapport management

d) to the observance of the contractual obligations

e) to the support and information toward services you bought

f) information about future initiatives or announces of new services both from the company and from our external consultants


The data are treated by our employees, collaborators and external consultants, when working on their conferred mandate. We point out that the acceptance of the point a) regarding personal data treatment is necessary and essential in order to the mandate granted to us can be effective.

On the contrary, it is optional for the purpose expressed by the point b). In case of denial on that last purpose, we will be unable to provide information about the development of our services.


The personal data we receive from our clients help us to improve and customize constantly the on-line shop. We will use those data particularly to manage the orders,  provide products and services, elaborate takings and payments, communicate with the people involved with the orders, products, services or special offerts and to update our records. We will use those data also to improve our web-site shop and our operating system, aiming to prevent and expose contingent frauds or infringements toward our web-site and to allow third parties to conduct tecnical, logistics or other activities on our behalf.


Our clients’ personal data are an important part of our job and it is not our interest to give them to others. We futhermore commit ourselves to protect the safety during the conveyance of personal data, by the use of  Secure Sockets Layer (SSL) software, which encrypts the data the client inserts.


During the confirmation of the order, we will display only the last four digits of your credit card number. Obviously we have to transmit the complete code of your credit card to the financial institute who releases that credit card.


100% Birbe guarantees that the data treatment used, with or without electronic or automatized devices  will take place by instruments suitable to ensure discretion and privacy, including the use of one or more of the following data operation: collection, registration, organization, preservation, elaboration, modification, extraction, comparison, use, interconnection, interruption, communication, cancellation, destruction, according to the conditions applied by the Italian Legislative Decree 196/2003.


The Data Controller for data treatment is 100% Birbe, with his office in Borgo Ognissanti street 2R, Florence who will use them with the puposes expressed above.


Towards the Data Controller is anyway possible to exercise the rights expressed by the 7th article of the Italian Legislative Decree 196/2003, quoted completely below:


1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regardless of their being already recorded, and communication of such data in intelligible form.

2. A data subject shall have the right to be informed

a) of the source of the personal data;

b) of the purposes and methods of the processing;

c) of the logic applied to the processing, if the latter is carried out with the help of electronic means;

d) of the identification data concerning data controller, data processors and the representative designated as per Section 5(2);

e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing.

3. A data subject shall have the right to obtain

a) updating, rectification or, where interested therein, integration of the data;

b) erasure, anonymization or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed;

c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

4. A data subject shall have the right to object, in whole or in part,

a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection;

b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys.



Starting from the receiving of this informative communication the agreement to personal data treatment expressed by the point a) will be intended as granted to us, unless evident expression of your disagreement sent in writing.